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| Stop Chasing the Money |
| The funny thing is as soon as I decided to give up and close the
doors; the money began rolling in. One of the things I hadn't expected
to happen is that I had unknowingly built a considerable sized network
around me. My network continued coming to me for assistance and
guidance with their online marketing efforts.
It was the people in my network, people who later became my clients that emailed me, seeking my advice, asking search engine optimization questions, online marketing questions, website content questions, niche creation questions and pay per click advertising questions. Soon I realized that I was giving away free advice. I also realized that for once in a very long time I was having fun again. I was having the time of my life. I was reviewing websites. I was coming up with exciting new ideas. I was thinking. I was brainstorming. I had absolutely no overhead and I was having a darn good time, so what did the money matter? Eventually, I created another website to offer my services, but most of my new clients are still referred to me through my vast network of clients and friends. I also feel better about myself and my services now as I offer a free website review service on my website. The free service allows potential customers to discuss their business, receive vital feedback about their website, obtain and find out exactly what I can do for them before they even spend a dime. If you are an online business owner I challenge you to take a very close look at your current business practices and to ask yourself this question, "Am I chasing the money?" Sometimes in the design of our websites we don't even realize that we create websites to "get the money" but our customers are turned off by the appearance and are not fooled by all of the advertising links and banner ads displayed all over the website. Take a look at your website and determine if you were a customer if would you purchase or actually spend any time on your website. Most people will spend money where they are comfortable, can have fun and will return often. Most of them will even tell a friend. Keep your customers in mind and not the money. Personally I've given up chasing the money. I've concentrated more on paying forward the assistance so many in my network have given me and not how I'm going to pay my light bill. Because of my vast expertise and the valid consultant services I provide the money has followed. So again, I will offer you my free advice. Stop chasing the money and do what you love. About the author: Sharifah Hardie is the owner of Marketing Online Crash Course. She has written several marketing articles now conveniently compiled in a free downloadable ebook on her website at http://www.marketingonlinecrashcourse.com Sharifah provides marketing solutions and advertising management for businesses of all sizes. You may email Sharifah at shardie@marketingonlinecrashcourse.com |
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